Your Business Will Benefit from a SWOT Analysis
Adidas is a sportswear manufacturer that was first founded by Adolf Dassler. Starting from a small company repairing boots and shoes of people, Adidas has come a long way over the decades and is currently one of the largest global sportswear manufacturer with developing various products like sports shoes, kits and jackets, footballs, sports equipments and others. For analysing the internal operations of the organisation, a Adidas SWOT analysis has been conducted as follows. Strengths – The main strength of Adidas is its strong brand value that helps it maintain a strong market share globally. In addition, a strong global distribution network allows Adidas to maintain a steady and sustainable flow of business throughout the world. Weaknesses – The main weakness of Adidas is that all its manufacturing department is outsourced to local Asian markets where labour and thus production costs are very cheap. As a result, Adidas has no control over the quality standards of the ...